northnomads.co  |  Effective Date: 1 January 2026  |  Last Updated: 17 February 2026

North Nomads (“we”, “us”, “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website northnomads.co, enquire about our trekking services, or book a tour with us. Please read this policy carefully. By using our website or services, you consent to the practices described below.

1. About Us

North Nomads is a Pakistan-based adventure travel company specialising in premium guided treks across the Karakoram and Himalayan mountain ranges of northern Pakistan. Our registered office is in Pakistan and we operate in full compliance with applicable Pakistani data protection and consumer protection laws, as well as relevant international standards where applicable.

Contact Details:

Website: northnomads.co

Email: info@northnomads.co

Pakistan

2. Information We Collect

We collect information you provide directly to us, information generated automatically when you use our website, and information from third parties. The categories of personal data we may collect include:

2.1 Information You Provide

•       Full name, date of birth, nationality, and passport details (required for high-altitude trek registration and emergency contacts)

•       Email address and phone number

•       Postal or billing address

•       Emergency contact name, relationship, and phone number

•       Medical information relevant to high-altitude trekking (fitness level, medical conditions, allergies) — collected only with your explicit consent

•       Dietary preferences and requirements

•       Payment information (processed securely via third-party payment processors — we do not store full card details)

•       Communications you send us via email, contact forms, or WhatsApp

2.2 Information Collected Automatically

•       IP address, browser type, device type, and operating system

•       Pages visited, time spent on pages, and referring URLs

•       Cookie identifiers and session data (see Section 8 on Cookies)

•       Geographic location data (country/region level, derived from IP address)

2.3 Information from Third Parties

•       Booking details from third-party travel platforms or agents who refer guests to us

•       Reviews and publicly available information when you tag or mention North Nomads on social media

3. How We Use Your Information

We use your personal information for the following purposes:

3.1 To Provide Our Services

•       Process trek bookings, reservations, and payments

•       Arrange permits, accommodation, transport, and porter services on your behalf

•       Register your details with Pakistani mountaineering authorities (e.g., Alpine Club of Pakistan) as required by law for high-altitude routes

•       Share necessary information with guides, porters, and local partners involved in your trek

•       Coordinate emergency evacuation or medical response if required

3.2 Communication

•       Respond to your enquiries and booking requests

•       Send pre-trek briefing packs, packing lists, and itinerary updates

•       Notify you of changes to your booking, weather conditions, or route advisories

•       Send post-trek follow-up messages and request feedback or reviews

3.3 Marketing (With Your Consent)

•       Send newsletters, seasonal trek offers, and new route announcements if you have opted in

•       Retarget website visitors with relevant advertising via Google or Facebook/Meta (you may opt out at any time)

3.4 Legal and Safety Obligations

•       Comply with Pakistani law, including requirements to report trekking groups to relevant authorities

•       Maintain records for tax, accounting, and audit purposes

•       Investigate complaints or disputes

•       Protect the safety and security of our guests, staff, and partners

3.5 Improving Our Services

•       Analyse website traffic and booking patterns to improve our offerings

•       Train staff and guides based on aggregated feedback

4. Legal Basis for Processing

Where applicable under data protection law (including GDPR for guests from the European Economic Area and UK), we process your personal data on the following legal bases:

•       Contract performance: Processing necessary to fulfil your booking or respond to a pre-booking enquiry

•       Legal obligation: Processing required to comply with applicable law (e.g., trekking permits, tax records)

•       Legitimate interests: Processing for website analytics, fraud prevention, and improving our services, where these interests are not overridden by your rights

•       Consent: Processing for marketing communications or sensitive health data, where we have obtained your explicit consent

5. Sharing Your Information

We do not sell your personal data. We may share your information with the following categories of recipients only to the extent necessary:

5.1 Service Providers and Partners

•       Licensed local trek guides, high-altitude porters, and camp cooks engaged for your specific trip

•       Accommodation providers (guesthouses, campsites, hotels) in northern Pakistan

•       Transport operators (jeep hire, domestic flight bookings)

•       Travel insurance providers, if you purchase a policy through us

•       Payment processing partners (e.g., Stripe, bank transfer processors)

5.2 Authorities

•       Pakistani government bodies including the Alpine Club of Pakistan, National Tourism Coordination Board, and local district administrations, where legally required for trek registration and permits

•       Emergency services (rescue teams, hospitals, Pakistan Army aviation for helicopter rescue) in the event of a medical emergency

5.3 Technology and Marketing Platforms

•       Website hosting and analytics providers (e.g., Google Analytics)

•       Email marketing platforms (e.g., Mailchimp) — only for guests who have opted in to marketing

•       CRM and booking management software used to manage your reservation

5.4 Legal Requirements

We may disclose your information if required to do so by law, court order, or government authority, or if we believe disclosure is necessary to protect our rights, your safety, or the safety of others.

6. International Data Transfers

North Nomads is based in Pakistan. If you are located in the European Economic Area (EEA), the United Kingdom, or another jurisdiction with data transfer restrictions, please be aware that your data will be transferred to and processed in Pakistan, which may not have equivalent data protection laws to your home country.

Where we transfer data internationally, we rely on standard contractual clauses, your explicit consent, or other lawful transfer mechanisms to ensure your information receives appropriate protection. If you have questions about international transfers, please contact us using the details in Section 1.

7. Data Retention

We retain your personal data only for as long as necessary for the purposes described in this policy, unless a longer retention period is required by law. Our general retention periods are:

•       Booking records and financial transaction data: 7 years (for tax and accounting purposes)

•       Trek registration data (including passport copies): 5 years after your trek completion date

•       Medical information provided for a specific trek: Deleted within 90 days of trek completion unless you consent to longer retention

•       Marketing preferences and email opt-in records: Until you unsubscribe or request deletion

•       Website analytics data: 26 months (standard Google Analytics retention)

•       Enquiry correspondence not resulting in a booking: 2 years

8. Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to enhance your browsing experience and collect analytics data. A cookie is a small text file placed on your device.

8.1 Types of Cookies We Use

•       Essential cookies: Required for the website to function (e.g., session management, booking cart)

•       Analytics cookies: Help us understand how visitors use our site (Google Analytics)

•       Marketing cookies: Used to show relevant advertisements on third-party platforms (Google Ads, Facebook Pixel) — only with your consent

•       Preference cookies: Remember your language and display settings

8.2 Managing Cookies

You can control or disable cookies through your browser settings at any time. Disabling essential cookies may affect the functionality of our website. You can also opt out of Google Analytics at: tools.google.com/dlpage/gaoptout and manage Facebook advertising preferences at facebook.com/settings/ads.

9. Your Rights

Depending on your location, you may have the following rights regarding your personal data:

•       Right of access: Request a copy of the personal data we hold about you

•       Right to rectification: Ask us to correct inaccurate or incomplete data

•       Right to erasure: Request deletion of your data (subject to our legal obligations to retain certain records)

•       Right to restriction: Ask us to limit processing of your data in certain circumstances

•       Right to data portability: Receive your data in a structured, machine-readable format

•       Right to object: Object to processing based on legitimate interests or for direct marketing purposes

•       Right to withdraw consent: Withdraw consent at any time where we rely on consent as the legal basis, without affecting the lawfulness of processing before withdrawal

To exercise any of these rights, please contact us at info@northnomads.co. We will respond within 30 days. We may need to verify your identity before processing your request.

10. Marketing Communications

We will only send you marketing emails, newsletters, or promotional offers if you have given us explicit consent to do so (e.g., by ticking an opt-in box on our contact form or during booking).

You may unsubscribe from marketing communications at any time by clicking the “unsubscribe” link in any marketing email, emailing us at info@northnomads.co, or updating your preferences in your account if applicable.

Opting out of marketing will not affect transactional communications related to an active booking.

11. Data Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. These measures include:

•       SSL/TLS encryption for all data transmitted via our website

•       Secure, access-controlled storage of booking and personal records

•       Restricted access to sensitive data (e.g., passport copies, medical information) on a need-to-know basis

•       Regular review of our security practices

However, no method of transmission over the internet or electronic storage is 100% secure. If you believe your personal data has been compromised, please notify us immediately at info@northnomads.co.

12. Children’s Privacy

Our services are not directed at children under the age of 18. We do not knowingly collect personal data from minors without verified parental or guardian consent. If a parent or guardian is booking a trek that includes a minor, we will collect the minor’s necessary details (name, date of birth, passport number, medical notes) as part of the booking, under the responsibility of the accompanying adult.

If you believe we have inadvertently collected data from a minor without appropriate consent, please contact us immediately and we will take steps to delete it.

13. Third-Party Links

Our website may contain links to third-party websites, social media platforms, or booking portals. This Privacy Policy applies only to northnomads.co. We are not responsible for the privacy practices of third-party sites and encourage you to read their privacy policies before providing any personal information.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or business operations. When we make material changes, we will update the “Last Updated” date at the top of this page and, where appropriate, notify you by email.

We encourage you to review this policy periodically. Your continued use of our website or services after any changes constitutes your acceptance of the updated policy.

15. Complaints and Contact

If you have any questions, concerns, or complaints about how we handle your personal data, please contact us:

Email: contact@northnomads.co

Website: northnomads.co/contact

If you are located in the European Economic Area or United Kingdom and are not satisfied with our response, you have the right to lodge a complaint with your local data protection supervisory authority:

•       UK: Information Commissioner’s Office (ICO) — ico.org.uk

•       EU: Your national data protection authority — edpb.europa.eu/about-edpb/about-edpb/members

For Pakistani guests, disputes may be referred to the relevant consumer protection or data protection authorities in Pakistan.